Following “The Haier House” in 2023, Haier Europe HVAC expanded its concept this year from a single home to an entire city. Visitors can explore the supermarket, pharmacy, gym, barbershop, hotel, barbershop and other scenarios, experiencing how Haier connects different spaces with smart technology while delivering energy-efficient, healthy, and comfortable solutions. This approach demonstrated Haier’s ability to address air challenges and enhance the air experience through smart technology.
At the exhibition, Haier presented a complete portfolio of solutions covering residential products, fresh air systems, and commercial products. Among them, the new Serene series reached Europe’s highest A+++ energy efficiency rating and features an AI Safety Control. Powered by advanced AI algorithms, the system continuously analyzes temperature and humidity trends along with environmental data, predicts potential heat conditions, and activates cooling automatically to lower indoor temperature and humidity.
David Serrat, Channel Marketing Manager of Haier Europe HVAC, stated:”At ‘The Haier City’, visitors can experience how Haier seamlessly integrates design, intelligence, and efficiency to create more comfortable, healthier, and sustainable living spaces. The future of air conditioning is not just about cutting-edge technology—it’s about how that technology improves everyday life and optimizes the way we manage our spaces.”
In the B2C channels of Spain, Haier HVAC ranked NO.1 in the industry. In the ITS channels of Italy, Haier HVAC also ranked first in the industry. In Europe, Haier HVAC became the fastest-growing brand in the industry. Looking ahead, Haier will continue to dedicate itself to the innovation and application of smart air solutions, delivering a more efficient, sustainable, and connected air ecosystem to users around the world.
海尔欧洲暖通亮相西班牙制冷展
2025年11月18日至20日，海尔欧洲暖通亮相西班牙马德里国际暖通制冷与空调展览会(C&R 2025)——欧洲最具影响力的暖通制冷空调展之一。本次海尔展台以“The Haier City”为主题，打造了近1,200平方米的沉浸式展区，搭建了一个真实还原的城市场景，通过不同场景的展示体验海尔空气解决方案。
继2023 年“The Haier House”之后，海尔欧洲暖通今年将场景从单一家庭延伸至完整城市。全新的“The Haier City”模拟了城市生活中的多个生活空间，包括超市、药店、健身房、美发沙龙、酒店、酒吧等，让参观者能够沉浸式体验海尔如何通过智能技术连接不同空间，并以高效、节能、健康的空气方案应对真实需求，展现了海尔以科技解决实际问题、推动空气体验升级的能力。
在展会现场，海尔展示了从家用产品、新风系统到商用产品的完整解决方案，其中，新品Serene系列不仅达到欧洲最高A+++级能效等级，还搭载了AI安全控制功能，利用先进的人工智能技术通过持续分析温度、湿度趋势以及环境数据，预测可能出现的高温天气，并自动启动制冷系统以降低室内温度和湿度水平。欧洲暖通渠道营销经理David Serrat表示，“我们的目标是，通过‘The Haier City’的展示，让参观者能够亲身体验海尔如何将设计、智慧与效率融合在一起，让生活更舒适、更健康、更可持续。未来的空调不仅体现在先进的技术，更体现在这些技术如何改善人们的日常生活和空间管理。”
在西班牙B2C渠道，1-10月海尔暖通份额位居行业TOP 1；在意大利ITS渠道，海尔暖通份额位居行业TOP 1；在欧洲，海尔暖通成为行业增速最快的品牌。未来，海尔空调将持续致力于智慧空气解决方案的创新与应用，为全球用户提供更加高效、可持续的互联空气生态。
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中国组展机构：盈拓国际展览，以优质服务和创新科技引领行业发展。荣获多项殊荣，成为中国出境展览服务行业的领先企业。
下届展会时间：2027年11月
展会行业：暖通制冷
